Townsend Advisers Blog- Townsend Chairman Mentioned in the U-T San Diego September 4, 2012
- Apple Ad Man Thinks Differently About Branding July 31, 2012
- Recipe for Startup Media Coverage July 9, 2012
Monthly Archives: July 2012
Apple Ad Man Thinks Differently About Branding
Today at the Computer History Museum, Time’s Techland columnist Harry McCracken interviewed advertising wizard Ken Segall on his new book, “Insanely Simple: The Obsession That Drives Apple’s Success.” Although Segall was never an Apple employee, he spent 12 years working … Continue reading
Posted in Branding
Tagged Apple, brand, brand promise, branding, branding strategy, branding tips, BrandTrack, tagline
Comments Off
Recipe for Startup Media Coverage
Startups and SMBs face more challenges attracting reporters’ attention than their corporate counterparts. Reporters are held accountable for how many clicks their stories generate, according to a Forbes.com paid contributor we interviewed this week. She shared that, despite Forbes’ focus … Continue reading
Posted in Public Relations, Quick Tips
Tagged emerging media strategies, emerging media tips, new media strategies, PR Tips, PR tips and tricks, public relations, Townsend Advisers Public Relations
Comments Off