We reported in May that the U-T would launch a new online TV channel this summer. This outlet is not the first to push past print and website into live video streaming. Bloomberg TV has been doing it for years, and we joined the outlet’s party last week announcing the expansion of its San Francisco studio. Hosts (above left to right) Jon Erlichman, Cory Johnson and expectant mother Emily Chang and Multimedia Group CEO Andy Lack promised to increase the programming hours and use the space for events that will bring together Silicon Valley’s business leaders.
While U-T and Bloomberg West are focusing on more soundbites, the Financial Times and Forbes are cultivating long-form journalism with expansions into e-books. The FT’s first e-book – “If Greece Goes…” – comprises new writing and repackaged content from a May editorial series by specialist correspondents and commentators. Forbes is taking the concept one step further by partnering with HyperInk to create an e-book publishing platform that helps journalists and bloggers mine their existing content for themes, organize and update the material into book format and distribute online under the Forbes brand. The first e-book is by Forbes’ Chief Product Officer Lewis D’Vorkin and is aptly titled, “The Forbes Model for Journalism in the Digital Age.”
Publishers are dramatically changing their vision of content production and delivery. Like startups, they must do more with less by repackaging existing content and tailoring for different channels like video and long-form publications. When companies do this with their own content, they’re setting themselves up for success working with the top-tier media outlets that now require diverse multimedia and multi-channel content.
What more can you make of the content you have? What successes have you had repurposing existing materials? We’d love your comments.
Image by Townsend Advisers