Category Archives: Branding

Apple Ad Man Thinks Differently About Branding

Posted on July 31, 2012 by Kimberly

Today at the Computer History Museum, Time’s Techland columnist Harry McCracken interviewed advertising wizard Ken Segall on his new book, “Insanely Simple: The Obsession That Drives Apple’s Success.” Although Segall was never an Apple employee, he spent 12 years working … Continue reading →

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2012 Marketing New Year’s Resolutions

Posted on January 11, 2012 by Elizabeth

1) Solidify your brand. Start the New Year off right with a clear and definitive brand. Branding is an essential communications foundation that defines who you are to your customers and stakeholders.  A cohesive brand differentiates your company from your … Continue reading →

Posted in Branding, Public Relations, Quick Tips | 7 Comments