Townsend Advisers Blog- Townsend Chairman Mentioned in the U-T San Diego September 4, 2012
- Apple Ad Man Thinks Differently About Branding July 31, 2012
- Recipe for Startup Media Coverage July 9, 2012
Category Archives: Public Relations
Recipe for Startup Media Coverage
Startups and SMBs face more challenges attracting reporters’ attention than their corporate counterparts. Â Reporters are held accountable for how many clicks their stories generate, according to a Forbes.com paid contributor we interviewed this week. Â She shared that, despite Forbes’ focus … Continue reading
Posted in Public Relations, Quick Tips
Tagged emerging media strategies, emerging media tips, new media strategies, PR Tips, PR tips and tricks, public relations, Townsend Advisers Public Relations
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Are PR Pros “Friends or Foes?” Journalists Answer
Do journalists view PR pros as friends or foes? Â That was the question posed by Trulia’s Ken Shuman at a panel he hosted last week. Â Respondents included — in order pictured above — AllThingsD’s Kara Swisher, Bloomberg Businessweek’s Doug MacMillan, … Continue reading
Bloomberg TV & Other Media Outlets Invest in Online Video, E-Books
We reported in May that the U-T would launch a new online TV channel this summer. This outlet is not the first to push past print and website into live video streaming. Bloomberg TV has been doing it for years, … Continue reading
Posted in Public Relations
Tagged emerging media strategies, new media strategies, public relations, Townsend Advisers Public Relations
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Increase Press Coverage: Top San Diego Reporters Reveal their PR Wish Lists
I recently had the opportunity to attend the Business Wire “Meet the Media” breakfast in downtown San Diego, where reporters had the chance to vent about what doesn’t work, and what they’d like to see from PR pros. 1) Pitch … Continue reading
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How Freelance Journalists Pitch the Media
PR flacks aren’t the only people who pitch the media.  Freelance journalists do, too, and they’ll be the first to tell you it’s a TOUGH way to earn a living.  In “The Freelance Strategist” last week, Grace Bello offered freelancers the … Continue reading
No News? 5 PR Tips to Staying Media-Relevant
You can run a business very successfully for months without generating breaking news. Yet, it is imperative to stay top of mind with your key audiences. But how? At Townsend Advisers, we work with clients on several effective tactics for … Continue reading
What I learned from PR Newswire about New Media Strategies
Our team recently had the opportunity to meet with Michael Pranikoff, the Director of Emerging Media for PR Newswire, our beloved wire service. Michael shared with us some great new tips and tricks for using new media (social networks, blogs, … Continue reading
Townsend PR: Correlation Ventures Raises $165 Million
Correlation Ventures Raises $165 Million in Oversubscribed Initial Fund Correlation Ventures, the venture capital industry’s predictive analytics pioneer, announces the closing of an initial $165 million venture capital fund, 10 percent above the $150 million target. The firm leverages its … Continue reading
Townsend PR: PureForge Announces Patent
PureForge™ Receives Patent for Innovative Method of Manufacturing Wear-Resistant Brake Rotors PureForge™, a corporation that develops innovative products using its revolutionary Atomic-Forging™ technology, announces the issuance of U.S. Patent Number 8,084,089 on December 27, 2011. The patent protects the PureForge … Continue reading
Posted in Public Relations, Townsend Advisers Client News
Tagged press release, public relations, PureForge
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2012 Marketing New Year’s Resolutions
1) Solidify your brand. Start the New Year off right with a clear and definitive brand. Branding is an essential communications foundation that defines who you are to your customers and stakeholders. A cohesive brand differentiates your company from your … Continue reading
Posted in Branding, Public Relations, Quick Tips
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